Calling us “this year’s notable high achiever” in their annual survey of brand equity, researchers in the United Kingdom today named Encyclopaedia Britannica a “superbrand” by virtue of its reputation among consumers.

The survey, carried out by the Centre for Brand Analysis on behalf of Superbrands UK, looked at 1,400 brands and canvassed more than 2,000 consumers to arrive at a list of the most respected businesses, based on perceptions of their products’ quality, reliability, and distinction.

The results: Britannica finished 10th among the 500 brands ranked. Here’s the Top 10 list:

1. Microsoft
2. Rolex
3. Google
4. British Airways
5. BBC
6. Mercedes-Benz
7. Coca-Cola
8. Lego
9. Apple
10. Encyclopaedia Britannica

You can read more from the BBC and The Bookseller. Details at Superbrands UK.